Personal Training
In any economy—struggling or strong—member integration is essential to a healthy bottom line for your club. IHRSA data show that 42% of club members attend their clubs less than 50 days per year—an astonishingly large chunk of any club’s membership base.
IHRSA.org/fitness

Sales and Marketing
What was it about the Washington Sports Club brand that prompted Barack Obama to choose to join its clubs over all others when he came to Washington after his election to the U.S. Senate in 2004?
IHRSA.org/marketing

Management
There are a few things that all great managers have in common. They know when to lead and when to follow, they recognize the value of the people that work for them, they make calculated decisions, they solve problems, they have vision, and most importantly, they never stop learning.
IHRSA.org/management

Human Resources
A health club is only as good as its staff. Hire good people, put them in a position to succeed, and your business will win. In theory it’s simple, but in practice it’s a little more difficult.
IHRSA.org/hr

Member Service & Retention
What are you doing to strengthen and expand your member service and member retention efforts right now in your club?
IHRSA.org/retention

Programming
There are seemingly infinite programming options for your club. Should you offer yoga, pilates, Kinesis, tennis, basketball, Body Pump, rock-climbing, pole-dancing?... I think you get the point. There are a lot of choices. So how do you pick the right ones?
IHRSA.org/programming

Technology
From your club management software to the interactive multimedia screens on your exercise equipment, technology has infiltrated almost every area of every club in the world. We've just begun, however, to tap the surface of what technology can do for health clubs.
IHRSA.org/tech

Health Promotion
The World Health Organization defines Health Promotion as the art and science of "enabling people to increase control over and to improve their health."
IHRSA.org/wellness