Think of Holland and one of the images that will always spring to mind is a street full of cyclists. Businessmen on their way to the office, housewives laden with shopping, children on their way to school - cycling is such a way of life to the Dutch that you'd be amazed at what they can push, pull or carry on a bike...
Ask Neil Gillis, the chief executive of Esporta, how his company's clubs are performing, these days, and he will, invariably--and probably very quickly--turn to the subject of retention...
Industry veteran Herman Rutgers recently joined the IHRSA staff as the association's European director. Topping his agenda is connecting with club operators-large and small-as well as industry suppliers and federations to formulate common goals. Rutgers talked with CBE about what he has learned in these discussions so far and his-and IHRSA's-role in the future of the European fitness industry...
In the last issue of CBE (October 2004), we looked at the two foundational factors of clubs that prevail in competitive markets: demographics and economics. Now, we will look at the five operational characteristics that transform possibility into actuality...
'Herman, why did you take on this assignment?' is a question quite a few people asked me in Berlin last October, during the IHRSA European Congress where John McCarthy presented me as the new Director Europe for IHRSA...
International Health, Racquet and Sportsclub Association
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Ask Neil Gillis, the chief executive of Esporta, how his company's clubs are performing, these days, and he will, invariably--and probably very quickly--turn to the subject of retention...
Resolved: To make CBE more informative, more compelling, and more relevant to club operators throughout Europe..
