Though 2004 is barely half over, it's already distinguished itself as the busiest ever with respect to state legislation that has a direct impact on the health and fitness club industry...
If, like I, you've been around long enough to acquire a bit of silver around the temples, then you probably remember an advertising tagline that was employed, to great effect, by PepsiCo years ago: 'Pepsi'The pause that refreshes'...
The median age of the American health club member is 41 years (10 percent
are 18-29; 33 percent
are 30-39; 22 percent
are 40-49; 17
percent are 50-59; 9
percent are 60-69; and 7 percent
are 70-plus)....
Joe Santa Maria, the general manager of Worcester Fitness, in Worcester, Massachusetts, mentioned the word in passing as we discussed a column that he'd written, which appears in this issue...
International Health, Racquet and Sportsclub Association
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