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| Programming and Profit Centers |
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The Most Profitable Programs and Services Offered by Clubs
As part of a supplemental survey, clubs were asked to identify their five most profitable programs or services--i.e., those programs with the greatest net operating revenue before overhead. The following figures indicate what percentage of clubs cited a given program or service as being among their five most profitable.
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1.
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Personal Training
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50.5%
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2.
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Massage Therapy
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28.2%
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3.
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Pro Shop
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26.2%
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4.
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Aquatics Programs
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24.3%
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5.
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Tennis Programs
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20.5%
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6.
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Food & Beverage Sales
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11.7%
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7.
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Tanning
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9.7%
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8.
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Physical Therapy
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7.8%
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Summer Camps
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7.8%
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9.
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Kids Programs
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6.8%
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Martial Arts
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6.8%
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* For example, 50.5% the clubs responding reported that personal training services were among their five most profitable programs.
The preceding information represents a sample of findings from current and past IHRSA sponsored and conducted research. Additional historical data, more complete findings, and current statistics are available for purchase at IHRSA's online store at www.ihrsastore.com.
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