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CBI, the world's leading magazine for the health and fitness industry, is read by nearly 24,000 health club owners, managers and professionals in 74 countries around the world. Could your company benefit from increased visibility among the leaders in the fitness industry? Advertise in CBI! For more information, contact advertising@ihrsa.org or view IHRSA's 2010 media kit.
September 2010
Teeing Up Fitness
In 1991, golfing great Greg ‘The Shark’ Norman,
then 36, realized that, if he was going to continue
to score on the PGA tour, he was going to have
to begin working out more consistently, intelligently,
and intensely than he ever had before.
Since then, Norman, now 55, has continued to
accumulate trophies and become an outspoken
champion of the importance of sport-specific
training. Recently, he was named the “official
fitness ambassador” for Cybex International, Inc.
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Read CBI Digital
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FEATURES
Making a Splash
Imaginative aquatics programs, such as those
of the Wave House Athletic Club, increase pool
utilization and attract new populations
A 30-Year Success
IHRSA and Simon Meredith, The East Bank
Club’s general manager, are both preparing
to share their 30th year of industry success
Mentoring Masters
Continuing-education programs and in-house
training remain important, but the hot new
trend in industry education is mentoring
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IHRSA REPORT
First Person
Guy Cammilleri, the new managing director
of World Gym International, intends to reposition
it as ‘Muscle Beach meets Hollywood’
In Brief
Sales taxes on memberships threaten
higher fees and reduced patronage
IHRSA Profiles
Introducing Christian Pierar, IHRSA’s
new Special Advisor, Europe
Ask the Entrepreneurs
Our three forthright entrepreneurs
recall their greatest business regrets
Club Advisor
Making your club appealing to
disabled individuals begins by asking
the right questions
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REPS
Editor's Welcome
By Editor-in-chief Craig R. Waters
First Set
Championing healthy behaviors is the key
to true healthcare reform, notes IHRSA
Chairperson Art Curtis
Last Rep
If you support the Industry Defense Fund (IDF), you're a 'giver,' suggests IHRSA President and CEO Joe Moore
Out of Shape
By Stan Tran
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Advertising Opportunities
IHRSA offers many opportunities to advertise your product or service to the industry! Contact advertising@ihrsa.org or call IHRSA at 800-228-4772 or +1 617-951-0055 to reserve your ad space! Need more info? Download IHRSA's Media Kit (PDF) or read it online or request rate card and other inquiries.
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Was your club or product featured in one of our publications? Why not make the most of your coverage and order custom reprints of your article. Professionally produced article reprints are available in minimum quantities of 100. For more information contact Kristen Walsh at 800-228-4772 x117.
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