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        <title>Ask an Industry Leader - IHRSA.org</title>
        <description>Over 100 leaders in the health and fitness industry are ready to answer your questions. </description>
        <link>http://www.ihrsa.org/industryleader</link>
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        <item>
            <title>Industry Leaders at IHRSA 2010</title>
            <description>Fred Hoffman and Jasmin Kirstein give a preview of their sessions at IHRSA 2010.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=21049</link>
        </item> 

        <item>
            <title>Pricing, Sales Staff, and Market Research</title>
            <description>Everyone once in a while, we get some answers that aren't quite comprehensive enough to post on their own. This special edition features three important questions and three informative (though short) answers.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=21025</link>
        </item> 

        <item>
            <title>Time to hire?</title>
            <description>Diogo Angelino, John Atwood, and Keith Callahan discuss the conundrum of to hire or not hire full-time staff.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20990</link>
        </item> 

        <item>
            <title>Balancing programming and costs</title>
            <description>Scott Lewandowski, Thomas Kulp, and Anne Whiteside discuss balancing group programming and costs.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20989</link>
        </item> 

        <item>
            <title>Inexpensive staff training</title>
            <description>Vaughn Marxhausen and Thomas Kulp discuss inexpensive staff training systems.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20958</link>
        </item> 

        <item>
            <title>Researching local demographics</title>
            <description>Rick Caro, Jesse Keene, Karen Jashinsky, and Beth Shaw discuss researching demographic information for business plan development.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20915</link>
        </item> 

        <item>
            <title>Group Exercise Programming</title>
            <description>Phillip Mills, Dory Berman, and Lori Lowell discuss group exercise programming options.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20901</link>
        </item> 

        <item>
            <title>What's Important in 2010?</title>
            <description>30 Industry Leaders share what's important to them in the new year..</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20900</link>
        </item> 

        <item>
            <title>Effective Prospect Tracking</title>
            <description>Franklin Rice, Alan Leach, and Joe Schwar discuss prospect tracking.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20870</link>
        </item> 

        <item>
            <title>Revisiting club design</title>
            <description>Hervey Lavoie and Fred Hoffman discuss revisiting club design and how your members will react.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20846</link>
        </item> 

        <item>
            <title>New club, old memberships</title>
            <description>Bill McBride, Diogo Angelino, and Rick Caro discuss what to do with existing memberships when purchasing a new club.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20839</link>
        </item> 

        <item>
            <title>Non-dues programs and retention</title>
            <description>Scott Lewandowski, Chez Misko, and Jared Cogswell discuss discounting non-dues revenue products to increase retention.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20812</link>
        </item> 

        <item>
            <title>2010 industry projections</title>
            <description>Bonnie Patrick Mattalian, Steve Krum, Bill McBride, and Brent Darden discuss industry projections for 2010.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20779</link>
        </item> 

        <item>
            <title>Staying open for the holidays?</title>
            <description>Gary Klencheski and Barry Klein discuss holiday hours, when to stay open, when to close, and when to shorten your hours.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20770</link>
        </item>  

        <item>
            <title>Weight-loss on TV</title>
            <description>Alex McMillan and Vaughn Marxhausen discuss weight-loss TV shows "lies" and how fitness professionals can spread the truth.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20756</link>
        </item>  

        <item>
            <title>Independent club vs. franchise</title>
            <description>Amanda Oborne and Constance Ruiz discuss the benefits of both independent start-ups and franchise businesses.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20734&amp;nodeID=15</link>
        </item>  

        <item>
            <title>The Role of foam rollers in fitness</title>
            <description>  Kelly Nakai, Annette Lang, and Mark Slavin discuss the use of foam rollers in fitness.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20715&amp;nodeID=15</link>
        </item>   
     
        <item>
            <title>Personal training revenue</title>
            <description>  Barry Klein and John Atwood discuss what percentage of a club's revenue should come from personal training.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20694&amp;nodeID=15</link>
        </item>

        <item>
            <title>Reaching the medical community</title>
            <description>  Amanda Harris, Dr. Wendy Williamson, Brad C. Wilkins, MBA, and Lloyd Gainsboro discuss how health clubs can reach out to the medical community.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20660&amp;nodeID=15</link>
        </item>

        <item>
            <title>Membership specials that work</title>
            <description>Doug Miller, Thomas Kulp and Alan Leach discuss common membership specials</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20653&amp;nodeID=15</link>
        </item>

        <item>
            <title>Save money by letting trainers sell</title>
            <description>  Chris Gallo, Sam Berry, and Michele Melkerson-Granryd discuss personal trainers playing the role of sales-people as a cost-cutting method.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20644&amp;nodeID=15</link>
        </item>

        <item>
            <title>How to hire the best candidates</title>
            <description>  Bill McBride, Diogo Angelino, Donna Russell, and Lisa Gorsline discuss hiring practices and how to eliminate unqualified candidates.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20633&amp;nodeID=15</link>
        </item>

        <item>
            <title>How to sell corporate memberships</title>
            <description>  Mike James, Mike Motta, and Vaughn Marxhausen discuss corporate wellness memberships and turning cold calls into "warm calls."</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20608&amp;nodeID=15</link>
        </item>

        <item>
            <title>Maximize the power of your website</title>
            <description>  Ray Algar and Bret FitzGerald discuss how to maximize the power of your club's website.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20598&amp;nodeID=15</link>
        </item>
        
        <item>
            <title>How to create profit centers for seniors</title>
            <description>  Colin Milner and Emily Liskow discuss programming and profit centers for the senior citizen market.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20558&amp;nodeID=15</link>
        </item>
        
        <item>
            <title>How to motivate without money</title>
            <description>  Alex McMillan, Bonnie Mattalian, Ryan Vogt, and Diogo Angelino discuss how to motivate your personal training staff without money.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20548&amp;nodeID=15</link>
        </item>
        
        <item>
            <title>How to implement a strategic plan</title>
            <description>  Barry Klein, Joe Cirulli, and Jill Kinney discuss how to create and implement a strategic plan.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20523&amp;nodeID=15</link>
        </item>
        
        <item>
            <title>Inexpensive online marketing ideas</title>
            <description>  Sarah Hoffman and Brenda Abdilla discuss the inexpensive online marketing ideas.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20514&amp;nodeID=15</link>
        </item>
        
        <item>
            <title>What are the attributes of a club leader?</title>
            <description>  Herb Lipsman and Emily Liskow discuss the most important attributes for being a leader at a health club.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20464&amp;nodeID=15</link>
        </item>
        
        <item>
            <title>Is there a standard temperature in a club?</title>
            <description>  Rob Bishop and Bonnie Patrick Mattalian reveal the most comfortable interior temperature for different areas of a health club.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20446&amp;nodeID=15</link>
        </item>
        
        <item>
            <title>The benefits of selling month-to-month</title>
            <description>  Geoff Dyer and Jarod Cogswell discuss month-to-month, no contract membership options.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20423&amp;nodeID=15</link>
        </item>
        
        <item>
            <title>Top three reasons people join a club</title>
            <description>Our own industry research expert, Katie Rollauer, discusses the top reasons people join health clubs.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20406&amp;nodeID=15</link>
        </item>
        
        <item>
            <title>Average cost of selling a membership</title>
            <description>  Bill McBride, Eddie Tock, and Paul Brown discuss the average cost of selling a health club membership.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20381&amp;nodeID=15</link>
        </item>

        <item>
            <title>Best practices for stretching in water</title>
            <description>Expert Lori Sherlock discusses the best practices for stretching in water:</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20372&amp;nodeID=15</link>
        </item>
        
        <item>
            <title>Ideal temperature for water aerobics</title>
            <description>  Brent Darden and Bob Shoulders advise a water aerobics instructor on the ideal temperature for water aerobics classes.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20364&amp;nodeID=15</link>
        </item>

        <item>
            <title>How to price a personal training business</title>
            <description>  Ann Gilbert and Nicki Anderson give advice to a personal training business owner looking to sell his company.</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20344&amp;nodeID=15</link>
        </item>

        <item>
            <title>Increase prices without killing retention</title>
            <description>Expert Jill Stevens Kinney gives advice to a Pakistani club operator who looking to increase dues without negatively affecting retention</description>
            <link>http://cms.ihrsa.org/index.cfm?fuseaction=page.viewPage&amp;pageID=20321&amp;nodeID=15</link>
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